What makes us truly stand out, are our ears. Observing what is out there. How communication is changing and what clients need to be focusing on. Listening, but at the same time looking. Our City is constantly evolving and being in the heart of it all, allows us to observe and take note. Look around, hear what people are saying and how that has an impact with what we do and how that translates to our clients. Forever looking for better ways of doing things.
It can be very easy to get so wrapped up in your day job/projects, that you forget about being pro-active for your own clients. At Levells, this rarely happens. We are always looking at client landscapes, what’s being said and where and how they can keep on top of their own story telling. So thanks to BakerHicks, Rosti and new ones to be announced soon.
Collaboration is quite rarely banded about in our industry, as it means giving away client information that agencies see as an absolute no, no. In reality, we all know that you lose clients through change of personnel, not being proactive enough, but more importantly, dropping the ball when it matters most.
Colour is an essential part of the branding process, that has to be taken further into ongoing brand communication. This underpins identity personality and warmth, expresses emotion, communicates messages as well as holding or navigating a viewers interest, drawing the eye and making elements stand out. When used intelligently with shapes, becomes even more powerful.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
This time of year, we often hear CEO’s and SMT’s talking to us about how they are constantly striving to push their brand forward. This often is replied by, have we forgotten the art of taking the brand a “step back”.
The culture should help drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align.
When we talk about the written message having to rise above the noise, the same can be said for visual content.
Capturing a few images that I have found engaging adds to that journey and empowers me to arrive to work with a smile on my face.
Over a conversation, when we review the strategic plans and activity, clients often talk about, how do they communicate and implement culture change.
Featured Thoughts Recent Projects I was watching a film the other night, ‘Wonder’ and at the start, the lead character was recalling her journey and
We pride ourselves on knowing the customer better than they know themselves. The ‘voice of the business’, the home of ‘customer-centric’ design, the experts in real insight to real people. A client survey of 85% of CMO’s around the world, believe that customer behavior has changed. And this reflects what we have noticed with existing and new clients during the past 18 months and been addressing.
Levells take a look back to when DVD was the thing to watch and listen to. We have been very fortunate to have had a great partnership with Harman – the audio and specialist technology company, for well over 30 years, and this has seen us work with the likes of many top brands and personalities including top record producer Steve Levine.