People sell people, make them visible. It is now becoming more apparent, that with the continued travel restrictions and different ways of working, BDM’s need to be more pro-active and creative, to get in front of their customers.

We were delighted to be involved with putting together strong case studies and bringing to life these amazing people who predominately work in a male industry.

A more detailed story-telling approach than we would normally do. Really getting under the skin of what makes them so different and attractive to work with.

Activity will be an extension of their current marketing plan to target prospects and decision makers. ‘Thought leaders’ will be created within their area of expertise and responsibility either by geography or sector.

Businesses need to ensure that their brand is authentic, both now and for the future. There is a real need to protect the retention of key employees as well as attract the right personnel into the business.

We are now faced with opportunity to promote ourselves in a way, where we have to be smart and think intelligently. Digital subscriptions are rising sharply as more people turn to the internet to get news.

To be truly effective, we design experiences – ‘the why’ – using the latest advances in technology – that make a connection at an emotional level, drive the behaviour to create change, and deliver real impact.

So, it’s not enough to be using the latest sales tools or following the latest trends. It’s not enough to be ‘doing content’.

The side that makes them authentic and real. Your culture and personality. The bit that makes you attractive to others.

What we found was that out team were more efficient, worked in a way that suited us, them and our clients and got better results.