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Building on the success of our first brochure, for ACS in 2015, Levells have created a ‘push the boundary’ approach for their new ‘brand positioning’ brochure. Reflecting their mission statement – ‘A clear purpose – to improve lives, communities and society.’
Working with the Marketing Director and Senior Partners, the messaging and visual approach is confident, emotive and thoroughly modern, reflecting the confidence, honesty and energy of the ACS brand. In addition to the brochure, key images and messaging were used as internal wall displays, and a series of adverts created for specialist publications and released over a period of six months.
More modern, confident and ‘real’, the brochure sees the partners recalling cases that have seen an improvement in modern day society. These hard hitting cases, are softened with abstract images that complement. A reveal page has been added, to entice the reader to ‘want more’ information, in what can sometimes be text heavy articles, due to compliance and detail of cases.
We pride ourselves on knowing the customer better than they know themselves. The ‘voice of the business’, the home of ‘customer-centric’ design, the experts in real insight to real people. A client survey of 85% of CMO’s around the world, believe that customer behavior has changed. And this reflects what we have noticed with existing and new clients during the past 18 months and been addressing.
A client whose market place was changing, needed to keep up and lead the region, to keep ahead of its competitors.
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