BakerHicks Brand Identity

Levells have continued to grow and evolve the BakerHicks brand since its launch in 2017. We have lost the clutter and made all brand communication about clarity of message.

Founded in 1957, the company name comes from two pioneers, Lord John Baker and Howard Hicks. The move to go back to the name BakerHicks, best reflects their established reputation as an independent consultancy, delivering award-winning design and engineering services across the UK. Part of Morgan Sindall Group plc with a combined revenue of £2.4 billion.

Levells were commissioned to create with their in-house team, a new identity which would reflect the quality, integrity and philosophy of this special brand.

Inspired by the founders mission statement of a no-nonsense culture and working with the best professionals around, Levells studied archives of information about the company to create a clean word mark capturing the ethos of the partners, and introduced the full stop and underline to reinforce it.

Strong project imagery that demonstrates scale and quality of projects was commissioned. Capturing the ‘wow’ factor of the architecture was paramount to show credentials and capability.

Finally as we began to design the website and film, we were able to bring all these elements together to create a powerful, dynamic look and feel. As with every successful reposition and rebrand, the new identity appears to always have belonged to BakerHicks as the values and content stay true to the founders, far exceeding a static corporate interpretation of a brand that existed previously.

BakerHicks website

Related Projects

Related Projects

Telecom Central

A client whose market place was changing, needed to keep up and lead the region, to keep ahead of its competitors.

read more

IRC

The benefits have been enormous with a clear understanding of product and positive messaging to both staff and clients. There has been a solid retention of staff and uptake of new members as well as clients.

read more
steve levine cd

A look back to promoting film and music

Levells take a look back to when DVD was the thing to watch and listen to. We have been very fortunate to have had a great partnership with Harman – the audio and specialist technology company, for well over 30 years, and this has seen us work with the likes of many top brands and personalities including top record producer Steve Levine.

read more