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Levells extensive and ongoing design programme, for this leading audio and technology specialist, expresses the need for it’s hi-end stable of audio brands, to partner leading car manufacturer’s as the first choice for in-car entertainment.
A short but powerful brand positioning film was created, to demonstrate the synergy between B&W and Jaguar. Using strong black and white visuals, with limited use of colour aligned the already famous B&W brand alongside it’s counterpart. This emotional content brings to life the power of good audio that resonates with the power of the Jaguar 5.0 litre engine. With clever addition of music, the user experience was a five senses experience, hair on the back of the neck journey.
It works at all levels of communication and to all ages. We now look forward to Levells making our brand and website work harder.
These guidelines have been produced to ensure a more consistent look and feel across all Lovell imagery, to reflect the Lovell Brand Personality.
One of the main challenges was creating a new CMS, that would give greater flexibility, versatility and control to all the sales staff up and down the country. At the same time making sure it was future proofed.
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