Bowers & Wilkins ft Jaguar

Category

Business to Consumer

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Services Used

HARMAN, the global leader in connected car technology, appointed Levells, to promote the Bowers and Wilkins brand onto Jaguar, as the premium choice of audio. This communication piece was designed to excite the designers and procurement at JLR, to use B&W as an OEM.

Levells extensive and ongoing design programme, for this leading audio and technology specialist, expresses the need for it’s hi-end stable of audio brands, to partner leading car manufacturer’s as the first choice for in-car entertainment.

A short but powerful brand positioning film was created, to demonstrate the synergy between B&W and Jaguar. Using strong black and white visuals, with limited use of colour aligned the already famous B&W brand alongside it’s counterpart. This emotional content brings to life the power of good audio that resonates with the power of the Jaguar 5.0 litre engine. With clever addition of music, the user experience was a five senses experience, hair on the back of the neck journey.

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