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Our involvement with Brockway began when the premium carpet manufacturer, wanted to break into the ‘value’ end of the market, with a new carpet offering. From the brand and collection naming to bespoke photography, from point-of-sale and cover sample graphics to PR, its all about creating a unique visual and verbal language and the consistent application of the brand across a variety of media.
Attention to detail and understanding the market audience, is the very essence of what makes this brand special. One of the main reasons for the success of this new brand, is the comfort the audience has with associating a quality product with the Brockway brand.
These guidelines have been produced to ensure a more consistent look and feel across all Lovell imagery, to reflect the Lovell Brand Personality.
It works at all levels of communication and to all ages. We now look forward to Levells making our brand and website work harder.
The Coffin Works,
13-15 Fleet Street,
Birmingham,
B3 1JP
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