Manufacturing one of the world's leading cufflink brands, with its flagship store based in London and it's craftsmen based in Birmingham, Deakin and Francis continues to strive to develop its brand positioning within the jewellery and accessories global arena. Levells were commissioned to design their new website, which has just launched. Continually launching new and innovative products, as well as consolidating it's customer base with traditional and heritage range, the site needed to become more agile and consumer friendly, to reflect this.
Levells created a new website that would work with the vision of its owner, Henry Deakin. The new identity look is based on striking lifestyle colourful images and of the moment inspiration, that take their design cues from the expressiveness and creativity of the product themselves.