Building on the success of the 2016 Collection, Levells have again created a beautiful piece of print, that captures the quality and craftsmanship of a Deakin Cufflink. Giving ‘The Collection’ a clean and fresh feel, delivers the brand’s product in a confident and modern way.
Product photographed in a clean and dynamic way, shows off the detail at its best. Using a lot of contrast in the style, makes the cufflinks come to life, showing off the work that goes into making such fine pieces.
Introducing a new ‘Ladies’ Range, allowed for Deakin to have a face for the range which is young and emotive, reflecting the style and elegance of the jewellery.
In addition to the campaign images, a series of campaign movies have also been created to demonstrate how the moving cufflinks actually work.
Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.