Birmingham based Deakin & Francis came to us on the back of our experience developing and growing brands which has seen us work with many clients that want to own their sector, whether in the UK, Europe, North America or Asia.
We have worked on their language and visual communication to strengthen their position within the global jewellery market alongside leading fashion brands. We have focused on bringing through the heritage and prestige of the values of this quintessential British brand. A value that is so important when promising the quality of product overseas, as with all British manufacturing is one of the exports biggest USP’s.
Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.