Building on the success of the brand identity change, Levells created striking campaigns, featuring atmospheric lifestyle images that depict the themes and quality of the Deakin and Francis products.
Working closely with our photographer and stylist, the shots are confident, emotive and thoroughly modern, reflecting the confidence and energy of the Deakin and Francis brand. These were then translated into trade and consumer adverts, as well as a series of quick movie snippets to show off the moving cufflinks. Supporting this are targeted social media banners and advertorials in leading men’s publications such as Mr Porter, GQ and the like.
Significantly strengthening Rosti Groups market position across the United States, the acquisition with PCI makes the Group a truly global partner to customers. Rosti Group AB has acquired Plastic Components, Inc. (“PCI”), a US-based injection moulding company from MPE partners.