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Deakin & Francis ‘The Collection’

Working with the management team, our first task, after the brand identity, was to define a core range of cufflinks and promote in a high end publication, so we could reposition D&F for a more discerning and appreciative audience, many of whom were unaware of the brand’s heritage, quality and reputation.

After much analysis, we defined the framework for the strategic pieces to go forward. Layered into this framework, we created a look and feel for each of the product areas, that represented the metal/alloy finish along with minimal language and information. Supported by considered lifestyle and manufacturing photography - the quality standard required of the finest cufflink manufacturer in the world.

Finally as we began to design the piece, we were able to bring these elements together to create a powerful, dynamic look with great attention to detail, where it mattered

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