Deakin & Francis – The Collection

Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.

Working with the management team, our first task, after the brand identity, was to define a core range of cufflinks and promote in a high end publication, so we could reposition D&F for a more discerning and appreciative audience, many of whom were unaware of the brand’s heritage, quality and reputation.

After much analysis, we defined the framework for the strategic pieces to go forward. Layered into this framework, we created a look and feel for each of the product areas, that represented the metal/alloy finish along with minimal language and information. Supported by considered lifestyle and manufacturing photography – the quality standard required of the finest cufflink manufacturer in the world.

Finally as we began to design the piece, we were able to bring these elements together to create a powerful, dynamic look with great attention to detail, where it mattered.

Recent Projects

Recent Projects

Domino Jewellery

The continued challenge for British jewellery manufacturer, Domino, to keep leading from the front, and what a stage to demonstrate new products and services.

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Deakin & Francis

A look book showing the key products of Deakin & Francis that will at a glance show the diversity and quality of what is on offer. To be given out to key retailers such as Harrods, Selfridges, boutiques both here and abroad.

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