Working with the management team, our first task, after the brand identity, was to define a core range of cufflinks and promote in a high end publication, so we could reposition D&F for a more discerning and appreciative audience, many of whom were unaware of the brand’s heritage, quality and reputation.
After much analysis, we defined the framework for the strategic pieces to go forward. Layered into this framework, we created a look and feel for each of the product areas, that represented the metal/alloy finish along with minimal language and information. Supported by considered lifestyle and manufacturing photography – the quality standard required of the finest cufflink manufacturer in the world.
Finally as we began to design the piece, we were able to bring these elements together to create a powerful, dynamic look with great attention to detail, where it mattered.
Part of the brand building for Domino, as well as giving a distinct and common style to product brochures, was to develop a photographic style of the handcrafted and manufacturing process within the organisation.
Presented in an easy to read brochure, the products and imagery can be effortlessly imported into all social media channels, allowing the product to get right in front of the target audience.
Michal Lubik, Managing Director of Rosti Poland, received the award from BCC – a prestigious business club for entrepreneurs. The aim of the contest is to promote companies that run socially responsible business and to spread knowledge about corporate social responsibility and effective methods of communicating about social activities.