Domino Brand

Brand Underpinning

Developing a much more considered retail and glossy magazine feel for brochures which has refreshed the brand image and raised awareness amongst new audiences.

A family owned business since it’s foundation in the 1940’s, Domino is one of Europe’s leading producers of both speciality components and stylish, precious jewellery suites manufactured and handcrafted in the UK.

Levells were retained by Domino in 2012 to help them develop their brand and expand their appeal to retailers throughout the UK and Europe.

Working with the Directors and Marketing Team, Levells has already delivered a suite of literature including the flagship Handbook, which has content of close to 200 pages and in 2 languages. Developing a much more considered retail and glossy magazine feel for brochures which has refreshed the brand image and raised awareness amongst new audience and strategic consultancy across all brand touch-points including window displays, digital and events.

Levells’ role with Domino includes strategic consultancy and creative execution.

Recent Projects

Recent Projects

Deakin & Francis – The Collection

Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.

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Grow in Numbers

Collaborating and working with a new generation of thinkers and disruptors, is a great journey to experience. Their vision and energy is fresh and brings new ways of working to the table.

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ReNu

During the COVID-19 pandemic, a boutique gym not just survived but thrived by being innovative, having unwavering customer service and resonate branding. Swiftly transitioning to digital platforms during the pandemic allowed it to maintain a robust connection with its community.

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