Domino Brand

Brand Underpinning

Category

Manufacturing

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Featured Thoughts

Services Used

Developing a much more considered retail and glossy magazine feel for brochures which has refreshed the brand image and raised awareness amongst new audiences.

A family owned business since it’s foundation in the 1940’s, Domino is one of Europe’s leading producers of both speciality components and stylish, precious jewellery suites manufactured and handcrafted in the UK.

Levells were retained by Domino in 2012 to help them develop their brand and expand their appeal to retailers throughout the UK and Europe.

Working with the Directors and Marketing Team, Levells has already delivered a suite of literature including the flagship Handbook, which has content of close to 200 pages and in 2 languages. Developing a much more considered retail and glossy magazine feel for brochures which has refreshed the brand image and raised awareness amongst new audience and strategic consultancy across all brand touch-points including window displays, digital and events.

Levells’ role with Domino includes strategic consultancy and creative execution.

Related Projects

Related Projects

Deakin & Francis – The Collection

Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.

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The Handbook

Classed as Europe’s most comprehensive range of jewellery settings, shanks and components. This ‘bible’ for the jewellery industry is produced by Domino Jewellery and released every 4-5 years. Levells have been creating this book, showcasing the vast range of over 5500 items, for over 20 years. Each book takes nearly two years, art directing the content and creating this multi language, 200 page tome. This is the 4th volume.

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