Domino Rings

Diamond Ring Mounts

Building on the success of last years DRM campaign, Levells have created a beautifully crafted campaign, featuring atmospheric, real life instagram style portraits.
Building on the success of last years DRM campaign, Levells have created a beautifully crafted campaign, featuring atmospheric, real-life, instagram style portraits and in-house crafts-people, to underpin the quality and craftsmanship that goes into making a precious stone product. The shots are confident, emotive and thoroughly modern, reflecting the confidence and energy of the pieces as well as the woman who will wear the product. Styling is relaxed and realistic. Classic and lifestyle pieces combine with a modern woman favourite wardrobe items and are bought to life by the beautiful range of Domino’s jewellery. In-house photography showing designers and setters at work, illustrate the care and precision that go into making these carefully crafted works of art, giving the buyer the confidence that they are purchasing a quality piece of jewellery.

Related Projects

Related Projects

The Handbook

Classed as Europe’s most comprehensive range of jewellery settings, shanks and components. This ‘bible’ for the jewellery industry is produced by Domino Jewellery and released every 4-5 years. Levells have been creating this book, showcasing the vast range of over 5500 items, for over 20 years. Each book takes nearly two years, art directing the content and creating this multi language, 200 page tome. This is the 4th volume.

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Domino – Brand Photography

Part of the brand building for Domino, as well as giving a distinct and common style to product brochures, was to develop a photographic style of the handcrafted and manufacturing process within the organisation.

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