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Part of the brand building for Domino, as well as giving a distinct and common style to product brochures, was to develop a photographic style of the handcrafted and manufacturing process within the organisation.
The reason, to reinforce that the product is created and crafted, within the UK. This in turn gives the retailer and their consumer the comfort that they are purchasing, ethical and quality fine jewellery. A unique fly on the wall reportage style was developed that showed real people, portrayed in a gritty and real-life situations. A complementary contrast to the product photography that has to be sharp and flawless.
The outcome is a style that looks real and gives the product a sense of value and worth, by focusing on the pride and detail of the craftsmanship, that goes into producing these fine ranges of rings, neckwear, earrings and bracelets.
Developing a much more considered retail and glossy magazine feel for brochures which has refreshed the brand image and raised awareness amongst new audiences.
As it’s the year for the 2022 Commonwealth Games in Birmingham, we thought it would be interesting to look back at another great West Midlands achievement. Tarmac supplying sustainable concrete solutions for the 2012 Olympic games and beyond, where even to this day the local community is still benefiting.
Significantly strengthening Rosti Groups market position across the United States, the acquisition with PCI makes the Group a truly global partner to customers. Rosti Group AB has acquired Plastic Components, Inc. (“PCI”), a US-based injection moulding company from MPE partners.
The Coffin Works,
13-15 Fleet Street,
Birmingham,
B3 1JP
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