An energetic SME run by an equally energetic CEO. Really getting under the skin of their culture and personality of the CEO, allowed us to create a brand true to the values and vision of this forward thinking business.
The owner appointed Levells after a recommendation to create the brand positioning, identity and communications.
Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.