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The new identity created by Levells, is an evolution of the company’s established identity: the leaf has been redrawn and a considered version of the typeface has been introduced for the logotype to express the company’s positioning with gravitas and substance.
This refined identity is contrasted with a bold and vivid brand palette inspired by the company’s commitment to environmental beliefs and challenges.
Levells have been retained with an extensive and ongoing strategic design and marketing programme, that will see Fidelis come close to doubling its size over the next 3 years.
We pride ourselves on knowing the customer better than they know themselves. The ‘voice of the business’, the home of ‘customer-centric’ design, the experts in real insight to real people. A client survey of 85% of CMO’s around the world, believe that customer behavior has changed. And this reflects what we have noticed with existing and new clients during the past 18 months and been addressing.
Levells have continued to grow and evolve the BakerHicks brand since its launch in 2017. We have lost the clutter and made all brand communication about clarity of message.
The Coffin Works,
13-15 Fleet Street,
Birmingham,
B3 1JP
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