Fidelis

Brand Identity

After a 2 ½ year strategic branding and repositioning campaign, Levells is delighted that Fidelis have gone onto the next level of growth, by being acquired by React PLC. It all started with an intelligent rebrand.

The new identity created by Levells, is an evolution of the company’s established identity: the leaf has been redrawn and a considered version of the typeface has been introduced for the logotype to express the company’s positioning with gravitas and substance.

This refined identity is contrasted with a bold and vivid brand palette inspired by the company’s commitment to environmental beliefs and challenges.

Levells have been retained with an extensive and ongoing strategic design and marketing programme, that will see Fidelis come close to doubling its size over the next 3 years.

"We engaged Levells over 12 months ago as we had grown frustrated that our brand wasn’t working hard enough which filtered through to our website and social media presence. We needed to elevate the brand to be more commercially focused. From our discussions, Mark brought ideas and a strategic approach to us which we hadn’t seen before. Our investment with Levells has helped to tweak our brand, adjust the website and provide a strategic plan with regard to social media. This has paid dividends in recent months, aiding the growth of Fidelis, by 51% in the first year."

Lloyd Ansermos, CEO Fidelis Group
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