Acting as a centralised hub for all Rosti locations and customers to easily access information, will provide a seamless experience, allowing users to navigate through different countries and regions and find the information they need with just one click.
The project took 14 months to complete, involving internal and external research, ways forward and best practice. Our digital partner, bluechillidp.co.uk bought everything to life, with their dedicated programmers who understood our vision for the user journey and touch points in creating a user-friendly and informative platform.
By consolidating all global Rosti information, the website will save time and effort for both the company and its customers. This will only help in bringing everyone together in creating ‘A Rosti Way’ community. Furthermore, Rosti’s collaboration with Levells on Linkedin to promote their ‘thought leaders’ demonstrates Rosti’s commitment to stay connected with it’s audience and industry professionals. By sharing valuable insights and expertise, Rosti aims to establish itself as a leader within its field of ‘Plastic Injection Molding’.
Overall, Rosti’s efforts to enhance their connectivity and accessibility through this website project and Linkedin initiatives, showcases their focus on improving customer experience and strengthening their global presence.
No project comes without its challenges and this was no exception. Levells is a true believer of content first as we cannot scope out the scale with our Digital team and plan, without this stage being covered off. So, the first 3 months was looking at what we had in front of us. A US site, a Turkish site, (both acquired by Rosti,) and the original Rosti site. All had to be combed through, to see where best to fit the content and under what, so all information can be accessed easily. Then we could start the user journey and design.
All content was re-written to keep the tone of voice and language as one. At this point, translations could be done.
We also had the curve ball, of fitting in with the new Rosti CRM system which we knew about halfway into the project.
But all the above and a having great team around us, both in Rosti and BlueChilli, saw a result we can all be proud of.