Harman

Brand Positioning

Giving Harman a brand experience. Taking the values and essence of the brand and bringing it to life.

An extension to producing a brand for a business can come in the form of brand experience. This is taking the values and essence of the brand and bringing it to life. In HARMAN’S case creating the brand in 3D – bringing it to life.

Attention to detail is the very essence of what makes this brand special – all materials used in the furniture and décor, are materials associated within hi-end vehicles, such as luxury carpet, hand-crafted wood, varieties of metal finishes. Environments where HARMAN’S product is associated.

This positioned HARMAN, as an organisation that has an affinity with its clients and their expectations of quality and detail, that is associated with their own brands.

Recent Projects

Recent Projects

Anthony Collins Solicitors

Building on the success of our first brochure, for ACS, Levells have created a ‘push the boundary’ approach for their new ‘brand positioning’ brochure, which focuses on the personality and culture of the practice.

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Bowers & Wilkins ft Jaguar

HARMAN, the global leader in connected car technology, appointed Levells, to promote the Bowers and Wilkins brand onto Jaguar, as the premium choice of audio. This communication piece was designed to excite the designers and procurement at JLR, to use B&W as an OEM.

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BakerHicks Digital Marketing – creating thought leaders

BakerHicks faced a challenge in their Highways and Lifescience sectors. The SA office in Belgium had a lack of brand awareness in their target markets, as they focused heavily on personal relationships. To address this, Levells aimed to elevate the key members’ profiles and build credibility in the industry.

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