An extension to producing a brand for a business can come in the form of brand experience. This is taking the values and essence of the brand and bringing it to life. In HARMAN’S case creating the brand in 3D – bringing it to life.
Attention to detail is the very essence of what makes this brand special – all materials used in the furniture and décor, are materials associated within hi-end vehicles, such as luxury carpet, hand-crafted wood, varieties of metal finishes. Environments where HARMAN’S product is associated.
This positioned HARMAN, as an organisation that has an affinity with its clients and their expectations of quality and detail, that is associated with their own brands.
As it’s the year for the 2022 Commonwealth Games in Birmingham, we thought it would be interesting to look back at another great West Midlands achievement. Tarmac supplying sustainable concrete solutions for the 2012 Olympic games and beyond, where even to this day the local community is still benefiting.