Harman

Brand Positioning

Giving Harman a brand experience. Taking the values and essence of the brand and bringing it to life.

An extension to producing a brand for a business can come in the form of brand experience. This is taking the values and essence of the brand and bringing it to life. In HARMAN’S case creating the brand in 3D – bringing it to life.

Attention to detail is the very essence of what makes this brand special – all materials used in the furniture and décor, are materials associated within hi-end vehicles, such as luxury carpet, hand-crafted wood, varieties of metal finishes. Environments where HARMAN’S product is associated.

This positioned HARMAN, as an organisation that has an affinity with its clients and their expectations of quality and detail, that is associated with their own brands.

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