The challenge, to create a brand and language in an already competitive arena. Pushing the boundaries and playing on the Igloo name, a bespoke font and identity was created to shake up the market place.
Inspired by the brands projects that are undertaken and the raw, honest, simple and functional nature of the services provided, Levells created a simple brand marque and a palette of associated brand signifiers. The word-mark was created from the shape and construction of an igloo, to form a strong simple typographical treatment and to be functional working across digital, print and physical environments.
The new identity is combined with atmospheric photography of the projects and language that is allowed to breath and reflects the spaces and quality of work, that Igloo produce and undertake.
HARMAN, the global leader in connected car technology, appointed Levells, to promote the Bowers and Wilkins brand onto Jaguar, as the premium choice of audio. This communication piece was designed to excite the designers and procurement at JLR, to use B&W as an OEM.