The challenge, to create a brand and language in an already competitive arena. Pushing the boundaries and playing on the Igloo name, a bespoke font and identity was created to shake up the market place.
Inspired by the brands projects that are undertaken and the raw, honest, simple and functional nature of the services provided, Levells created a simple brand marque and a palette of associated brand signifiers. The word-mark was created from the shape and construction of an igloo, to form a strong simple typographical treatment and to be functional working across digital, print and physical environments.
The new identity is combined with atmospheric photography of the projects and language that is allowed to breath and reflects the spaces and quality of work, that Igloo produce and undertake.
Classed as Europe’s most comprehensive range of jewellery settings, shanks and components. This ‘bible’ for the jewellery industry is produced by Domino Jewellery and released every 4-5 years. Levells have been creating this book, showcasing the vast range of over 5500 items, for over 20 years. Each book takes nearly two years, art directing the content and creating this multi language, 200 page tome. This is the 4th volume.