The challenge, to create a brand styling and language, across IRC’s 70 offices around the globe, for continuity of message, for both staff and clients. To talk and act as one voice.
‘Create a strong and distinctive brand language, to clearly define and position our organisation, as the leaders in ‘Executive Recruitment’, communicating core brand values both internally and externally, amongst our Board, Regional Leaders, Members and to external audiences’, was the brief.
Research was undertaken in North America, Australia, Czech Republic and the UK. The outcome was an in-depth 100 page brand recommendation proposal made up of brand values, brand language and brand styling.
The benefits have been enormous with a clear understanding of product and positive messaging to both staff and clients. There has been a solid retention of staff and uptake of new members as well as clients.
We pride ourselves on knowing the customer better than they know themselves. The ‘voice of the business’, the home of ‘customer-centric’ design, the experts in real insight to real people. A client survey of 85% of CMO’s around the world, believe that customer behavior has changed. And this reflects what we have noticed with existing and new clients during the past 18 months and been addressing.
Levells take a look back to when DVD was the thing to watch and listen to. We have been very fortunate to have had a great partnership with Harman – the audio and specialist technology company, for well over 30 years, and this has seen us work with the likes of many top brands and personalities including top record producer Steve Levine.