IRC

Global Brand Repositioning

The benefits have been enormous with a clear understanding of product and positive messaging to both staff and clients. There has been a solid retention of staff and uptake of new members as well as clients.

The challenge, to create a brand styling and language, across IRC’s 70 offices around the globe, for continuity of message, for both staff and clients. To talk and act as one voice.

‘Create a strong and distinctive brand language, to clearly define and position our organisation, as the leaders in ‘Executive Recruitment’, communicating core brand values both internally and externally, amongst our Board, Regional Leaders, Members and to external audiences’, was the brief.

Research was undertaken in North America, Australia, Czech Republic and the UK. The outcome was an in-depth 100 page brand recommendation proposal made up of brand values, brand language and brand styling.

The benefits have been enormous with a clear understanding of product and positive messaging to both staff and clients. There has been a solid retention of staff and uptake of new members as well as clients.

Recent Projects

Recent Projects

BakerHicks Brand Identity

Levells have continued to grow and evolve the BakerHicks brand since its launch in 2017. We have lost the clutter and made all brand communication about clarity of message.

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ZF

Intense research into employee habits and their preferred communication channels alongside recommendations to their Senior Management Team and Site Leadership Team, has allowed us to create an identity for an internal and external branding programme.

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Domino Brand

Developing a much more considered retail and glossy magazine feel for brochures which has refreshed the brand image and raised awareness amongst new audiences.

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