The challenge, to create a brand styling and language, across IRC’s 70 offices around the globe, for continuity of message, for both staff and clients. To talk and act as one voice.
‘Create a strong and distinctive brand language, to clearly define and position our organisation, as the leaders in ‘Executive Recruitment’, communicating core brand values both internally and externally, amongst our Board, Regional Leaders, Members and to external audiences’, was the brief.
Research was undertaken in North America, Australia, Czech Republic and the UK. The outcome was an in-depth 100 page brand recommendation proposal made up of brand values, brand language and brand styling.
The benefits have been enormous with a clear understanding of product and positive messaging to both staff and clients. There has been a solid retention of staff and uptake of new members as well as clients.
Classed as Europe’s most comprehensive range of jewellery settings, shanks and components. This ‘bible’ for the jewellery industry is produced by Domino Jewellery and released every 4-5 years. Levells have been creating this book, showcasing the vast range of over 5500 items, for over 20 years. Each book takes nearly two years, art directing the content and creating this multi language, 200 page tome. This is the 4th volume.