This was quite a clever PR exercise in bringing Jaguar personnel closer together, by producing a diary that displayed key Jaguar events and promotions, thus decreasing fallout of personnel not knowing or last minute finding out of Jaguar’s activity throughout the year. This covered, dealer promotions such as golf days and ride and drive days, Formula 1 events, key Jaguar charity events etc.
By working to the values that make Jaguar the marque it is today, the diary was very much handmade and crafted, using woodcut illustrations and beautiful photography, almost elevating the diary to a limited piece of print. A ‘collectable’ some said when received. The same reaction you would expect when a customer picked up their own car for the first time.
So a great success, as staff planned in advance for events and turnout and sales were up all round. This has now been in place for the last 15 years and is still as successful today as it was when first launched.