JQ Bid – Proposal

A gritty look is used to capture the diverse working industry, whilst a vibrant and colourful look is used to create the emotion of events that take place.

Levells were approached by JQ BID, to produce a brand styling guide proposal, that would reflect their growth plans and ambitions over the next 2 years, covering the areas of working, living, learning and visiting the Jewellery Quarter.

After research that went out to over 5000 people nationwide,the approach taken was to adopt a style for each of the areas, to create a fresh dynamic and real feel, to put the viewer in the heart of the JQ. A gritty look is used to capture the diverse working industry, whilst a vibrant and colourful look is used to create the emotion of events that take place. A tone of language was carefully crafted, that would sit comfortably with this approach. The guide demonstrated a how to use approach, across all aspects of communication.

Recent Projects

Recent Projects

Rosti – Global website and brand alignment

The new Rosti website reflects their extensive global production footprint, showcasing the seamless connection of all facilities worldwide, to support customers at every stage of their projects. Plus, exploring Rosti’s capabilities and innovations, which will help open up new target markets.

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Compendium

One of the main challenges was creating a new CMS, that would give greater flexibility, versatility and control to all the sales staff up and down the country. At the same time making sure it was future proofed.

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