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Levells were approached by JQ BID, to produce a brand styling guide proposal, that would reflect their growth plans and ambitions over the next 2 years, covering the areas of working, living, learning and visiting the Jewellery Quarter.
After research that went out to over 5000 people nationwide,the approach taken was to adopt a style for each of the areas, to create a fresh dynamic and real feel, to put the viewer in the heart of the JQ. A gritty look is used to capture the diverse working industry, whilst a vibrant and colourful look is used to create the emotion of events that take place. A tone of language was carefully crafted, that would sit comfortably with this approach. The guide demonstrated a how to use approach, across all aspects of communication.
It works at all levels of communication and to all ages. We now look forward to Levells making our brand and website work harder.
HARMAN, the global leader in connected car technology, appointed Levells, to promote the Bowers and Wilkins brand onto Jaguar, as the premium choice of audio. This communication piece was designed to excite the designers and procurement at JLR, to use B&W as an OEM.
The Coffin Works,
13-15 Fleet Street,
Birmingham,
B3 1JP
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