The continued brand building for Lovell New Homes, sees Levells develop a photographic brand style. These guidelines have been produced to ensure a more consistent look and feel across all Lovell imagery, to reflect the Lovell Brand Personality.
The imagery focuses on what is important to Lovell, whether it be people, a home or a development. Therefore, any areas that compete with the Lovell Personality in the image are toned down. Equally, where there is focus on an individual/individuals in an image, movement is created into the image to create engagement in a task or situation.
All the sales regions across the UK can now develop a more consistent photographic brand look and feel, across all Lovell communications.