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The continued brand building for Lovell New Homes, sees Levells develop a photographic brand style. These guidelines have been produced to ensure a more consistent look and feel across all Lovell imagery, to reflect the Lovell Brand Personality.

The imagery focuses on what is important to Lovell, whether it be people, a home or a development. Therefore, any areas that compete with the Lovell Personality in the image are toned down. Equally, where there is focus on an individual/individuals in an image, movement is created into the image to create engagement in a task or situation.

All the sales regions across the UK can now develop a more consistent photographic brand look and feel, across all Lovell communications. 

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