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The continued brand building for Lovell New Homes, sees Levells develop a photographic brand style. These guidelines have been produced to ensure a more consistent look and feel across all Lovell imagery, to reflect the Lovell Brand Personality.
The imagery focuses on what is important to Lovell, whether it be people, a home or a development. Therefore, any areas that compete with the Lovell Personality in the image are toned down. Equally, where there is focus on an individual/individuals in an image, movement is created into the image to create engagement in a task or situation.
All the sales regions across the UK can now develop a more consistent photographic brand look and feel, across all Lovell communications.
One of the main challenges was creating a new CMS, that would give greater flexibility, versatility and control to all the sales staff up and down the country. At the same time making sure it was future proofed.
HARMAN, the global leader in connected car technology, appointed Levells, to promote the Bowers and Wilkins brand onto Jaguar, as the premium choice of audio. This communication piece was designed to excite the designers and procurement at JLR, to use B&W as an OEM.
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