Lovell New Homes

Photography Brand Guidelines

These guidelines have been produced to ensure a more consistent look and feel across all Lovell imagery, to reflect the Lovell Brand Personality.

The continued brand building for Lovell New Homes, sees Levells develop a photographic brand style. These guidelines have been produced to ensure a more consistent look and feel across all Lovell imagery, to reflect the Lovell Brand Personality.

The imagery focuses on what is important to Lovell, whether it be people, a home or a development. Therefore, any areas that compete with the Lovell Personality in the image are toned down. Equally, where there is focus on an individual/individuals in an image, movement is created into the image to create engagement in a task or situation.

All the sales regions across the UK can now develop a more consistent photographic brand look and feel, across all Lovell communications.

Recent Projects

Recent Projects

Deakin & Francis – The Collection

Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.

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Rosti – Global website and brand alignment

The new Rosti website reflects their extensive global production footprint, showcasing the seamless connection of all facilities worldwide, to support customers at every stage of their projects. Plus, exploring Rosti’s capabilities and innovations, which will help open up new target markets.

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