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Approached by Lovell, to promote their ‘Sustainability Programme’ in an interesting and educational way. Aimed at their homeowners, the site needed to be informative and have an interactive approach and feel.
Educating the home owner how they can live more sustainably in their new home by giving tips and advice. Using intelligent and stylised infographics contained within the guide are fun and educational, so the viewer engages with the message. Mainly to be used on an iPad or smart device, careful consideration was given to the information displayed at any one time.
One of the main challenges was creating a new CMS, that would give greater flexibility, versatility and control to all the sales staff up and down the country. At the same time making sure it was future proofed.
The Coffin Works,
13-15 Fleet Street,
Birmingham,
B3 1JP
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