Covering an update on the company business plan and performance for both UK and Europe, this film needed to be clear and concise, yet at the same time dynamic and engaging.
The video content needed to engage, and promote trust and action. Bringing together one company, but divided by culture and country, we needed ways of pushing creative boundaries to deliver a one voice message which would have a lasting impact.
Using short snippets of dynamic content and supporting projects, interweaved with considered graphics and music, we delivered a film that has been a great success.
Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.