As it's the year for the 2022 Commonwealth Games in Birmingham, we thought it would be interesting to look back at another great West Midlands achievement. Tarmac supplying sustainable concrete solutions for the 2012 Olympic games and beyond, where even to this day the local community is still benefiting.
Even back in the early ‘noughties’, Levells were working with clients on sustainability programmes, for many services and products. A buzz word back then maybe, but time has shown that ‘sustainability’ is still equally, if not more so important, than it ever was. We have been producing fantastic sustainability programmes for our clients, that show and demonstrate key achievements and milestones, captured through video and film. Then pushed out into succinct and considered messaging through social media platforms, where their audiences live, to create a meaningful impact on society.
"Levells worked with Tarmac from 2001 - 2007. Unfortunately the recession of 2007, forced the Marketing Department at the Ettingshall Head Office to shut down. In that time, we shifted the perception that all Tarmac did was, the black stuff."
Mark Levell, Creative Director/Lead Account Director
To be truly effective, we design experiences – ‘the why’ – using the latest advances in technology – that make a connection at an emotional level, drive the behaviour to create change, and deliver real impact.
Businesses need to ensure that their brand is authentic, both now and for the future. There is a real need to protect the retention of key employees as well as attract the right personnel into the business.
Activity will be an extension of their current marketing plan to target prospects and decision makers. ‘Thought leaders’ will be created within their area of expertise and responsibility either by geography or sector.