Mark Levell has launched a lifestyle brand – Cool Italia, which aims to capture lifestyle brands, and fusing with an iconic piece of machinery to create a co-branded fashion masterpiece, that creates an intelligent talking point and stronger brand user connection.
The Italian scooter, is as much admired today, as it was back in the highlight of the sixities, when fashion really took off.
Both Lambretta and Vespa have their unique selling points when it comes to the aesthetics. The beautiful, curvaceous curves, of the early Vespa’s are vey feminine. Indeed, the rear end look was based on the Italian, female form. That voluptuous hour glass figure. The Lambretta took the opposite approach, making the lines sleek and streamlined, to give it that stealth look and feel. A continuous figuration.
But only when peeling away those perfectly formed surfaces, do you then reveal their inner beauty. Making every surface an intriguing blank canvas to work with.
As it’s the year for the 2022 Commonwealth Games in Birmingham, we thought it would be interesting to look back at another great West Midlands achievement. Tarmac supplying sustainable concrete solutions for the 2012 Olympic games and beyond, where even to this day the local community is still benefiting.