Bringing a broad mix of local activities and beauty spots, in an engaging editorial style, The Laureates puts the development centre stage in the new homes arena.
The Laureates was created to provide Lovell with a stand alone site, to promote this prestigious location.
A gritty look is used to capture the diverse working industry, whilst a vibrant and colourful look is used to create the emotion of events that take place.
These guidelines have been produced to ensure a more consistent look and feel across all Lovell imagery, to reflect the Lovell Brand Personality.
One of the main challenges was creating a new CMS, that would give greater flexibility, versatility and control to all the sales staff up and down the country. At the same time making sure it was future proofed.