We worked with their partner agency, Blue Chilli, to bring the project to life. Working with the CEO of the charity, Levells created a digital strategy and developed a style that Blue Chilli could roll out, across all the required platforms.
Creating a new visual approach and language, Levells showcased the main touch points that attract these customers.
Ultimately, this engagement has created increased enquiries, meetings and more importantly new customer contracts and orders.
The campaign balanced the why for ‘giving’ with evidence based information and personal posts about people’s experiences/journeys whilst using a creating a brand of “one donation twice the impact”. The content of infographics and video stories, demonstrated real life people who had worked with the charity and could #ownyourmenopause.
The campaigns engagement delivered impressive levels of donations and within the 7 days the target was achieved.
CEO, The Menopause Charity