Levells work with the UK’s Head of Marketing and SVP, as well as the groups CEO and Business Development Team. An agreed digital communication plan, was agreed over various digital platforms, with the aim of developing a group of ‘thought-leaders’, who could talk to their market as well as new markets, to retain and attract new customers on a global reach.
Creating a new visual approach and language, Levells showcased the main touch points that attract these customers.
Ultimately, this engagement has created increased enquiries, meetings and more importantly new customer contracts and orders.
Founded in 1786, Deakin & Francis quickly became a byword for quality handcrafted cufflinks. D&F cufflinks have featured everywhere, from being donned, by the rich and famous, to Harrods own branded cufflinks and more recently, being commissioned to feature in the film ‘Kingsman’. Our task was to evaluate its heritage, potential and appeal, and to define a brand and communications strategy to deliver the success and awareness this brand’s heritage and potential deserved.