Published on January 30, 2017
Over the years, we’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Remember that you are selling more than just a product or a service.You’re selling an experience and a feeling. How people react to your product or service, is more likely to be from the ‘feel good factor’ they are left with. It is those feelings that you are truly selling, and the more you can remember that in your marketing strategy, the more effective your brand will become.
You should also remember that the primary thing that makes your brand stand out from competitors, is how people talk about you. Your employees have a unique combination of interests and skills and life experiences that no one else has. You may not think that those attributes directly affect your business, but these are what make your brand different.
Some people may be motivated by price alone, but if you truly value building long-term relationships with your customers, that comes from a human connection. Your long-term customers will value who you are as a brand just as much, if not more, than product or service itself. This is another reason why it is so important to become truly clear on who is your target customer.
Keep your target customer at the forefront of your mind, and focus on making them feel amazing, at all times. Worry more about how you make your customers feel and less about how your product stacks up against the competition. The feeling that you give to them is something that will be hard for a competitor to take away.