Levells feel as a society, we are very much hyper-reactive and have been trained this way, especially with all the social media platforms that are flying around to promote brands and this filters into client’s impatience to be the first, rather than the best.
It’s important and natural for leaders and businesses to be ambitious, it’s equally as important to find time and plan the ‘why’. There needs to be a balance between “moving forward” and “taking a step back”.
If we’re always moving brands forward at such a pace, we’ll miss the ‘forensic attention‘, that must be given to how this can be achieved. The rationale of what gives us the means to create, engaging and meaningful content, that audiences can relate and resonate with.
The most common topics of discussion for us, are businesses that want to ‘go to the next level’, move into new markets or have better quality engagement with internal or external audiences. All of these, need taking a step back and then moving forward with clear, concise, communication. ‘An Art’ Levells are very good at.
“Levells take the emotion out of business goal pressure, therefore being more proactive and logical.”
The culture should help drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align.
When we talk about the written message having to rise above the noise, the same can be said for visual content.
Capturing a few images that I have found engaging adds to that journey and empowers me to arrive to work with a smile on my face.