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Levells feel as a society, we are very much hyper-reactive and have been trained this way, especially with all the social media platforms that are flying around to promote brands and this filters into client’s impatience to be the first, rather than the best.
It’s important and natural for leaders and businesses to be ambitious, it’s equally as important to find time and plan the ‘why’. There needs to be a balance between “moving forward” and “taking a step back”.
If we’re always moving brands forward at such a pace, we’ll miss the ‘forensic attention‘, that must be given to how this can be achieved. The rationale of what gives us the means to create, engaging and meaningful content, that audiences can relate and resonate with.
The most common topics of discussion for us, are businesses that want to ‘go to the next level’, move into new markets or have better quality engagement with internal or external audiences. All of these, need taking a step back and then moving forward with clear, concise, communication. ‘An Art’ Levells are very good at.
“Levells take the emotion out of business goal pressure, therefore being more proactive and logical.”
Collaboration is quite rarely banded about in our industry, as it means giving away client information that agencies see as an absolute no, no. In reality, we all know that you lose clients through change of personnel, not being proactive enough, but more importantly, dropping the ball when it matters most.
Colour is an essential part of the branding process, that has to be taken further into ongoing brand communication. This underpins identity personality and warmth, expresses emotion, communicates messages as well as holding or navigating a viewers interest, drawing the eye and making elements stand out. When used intelligently with shapes, becomes even more powerful.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
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