That’s the thing about design – how do you call attention to something, how do you make that visual communication, something special? We’re inundated with so much sensation all the time, that sometimes it is difficult to differentiate. Design allows you to do that. It can call your attention to something, it can give you an actual emotional experience.
When we talk about the written message having to rise above the noise, the same can be said for visual content. How much thought goes into creating that provocative image to accompany that crafted message. And when that’s done, does it sit well within its space.
Another problem, is that many clients view the end-product from a subjective point-of-view and not the intended audience point-of-view. Although agreed, design can be subjective, Levells have to, as a strategic content consultancy, look at the taking that emotion out of the process. So, everyone becomes focused on what the end product is trying to achieve and not just looking at it from a personal view point.
Over a conversation, when we review the strategic plans and activity, clients often talk about, how do they communicate and implement culture change.