That’s the thing about design – how do you call attention to something, how do you make that visual communication, something special? We’re inundated with so much sensation all the time, that sometimes it is difficult to differentiate. Design allows you to do that. It can call your attention to something, it can give you an actual emotional experience.
When we talk about the written message having to rise above the noise, the same can be said for visual content. How much thought goes into creating that provocative image to accompany that crafted message. And when that’s done, does it sit well within its space.
Another problem, is that many clients view the end-product from a subjective point-of-view and not the intended audience point-of-view. Although agreed, design can be subjective, Levells have to, as a strategic content consultancy, look at the taking that emotion out of the process. So, everyone becomes focused on what the end product is trying to achieve and not just looking at it from a personal view point.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
This time of year, we often hear CEO’s and SMT’s talking to us about how they are constantly striving to push their brand forward. This often is replied by, have we forgotten the art of taking the brand a “step back”.
The culture should help drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align.