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Many agencies try to over-complicate the process, but at the end of the day, it is no different to any other form of communication outlet. It’s just another addition to add to your arsenal.
So, what do you need to bear in mind? It is important to fully understand the strength of each digital platform and who (demographic / audience) resides in it. Each platform communicates in a different way and has different audiences within. Each platform has its own community.
With so much messaging and data flying around, it is vital that any communication resonates instantly with your target audience. It’s a bit like a poster; you have a couple of seconds to capture the viewer and then they move on.
The strengths of your brand are key here and if they are not defined, then no matter how good the communication is, it will still miss the mark.
Do you talk at an emotional level, factual level or both. Do you fully understand your audience who sit in the digital arena? Here at Levells, our experience across many businesses, sectors and continents puts us at the forefront of delivering a great digital marketing strategy.
Collaboration is quite rarely banded about in our industry, as it means giving away client information that agencies see as an absolute no, no. In reality, we all know that you lose clients through change of personnel, not being proactive enough, but more importantly, dropping the ball when it matters most.
Colour is an essential part of the branding process, that has to be taken further into ongoing brand communication. This underpins identity personality and warmth, expresses emotion, communicates messages as well as holding or navigating a viewers interest, drawing the eye and making elements stand out. When used intelligently with shapes, becomes even more powerful.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
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