Many agencies try to over-complicate the process, but at the end of the day, it is no different to any other form of communication outlet. It’s just another addition to add to your arsenal.
So, what do you need to bear in mind? It is important to fully understand the strength of each digital platform and who (demographic / audience) resides in it. Each platform communicates in a different way and has different audiences within. Each platform has its own community.
With so much messaging and data flying around, it is vital that any communication resonates instantly with your target audience. It’s a bit like a poster; you have a couple of seconds to capture the viewer and then they move on.
The strengths of your brand are key here and if they are not defined, then no matter how good the communication is, it will still miss the mark.
Do you talk at an emotional level, factual level or both. Do you fully understand your audience who sit in the digital arena? Here at Levells, our experience across many businesses, sectors and continents puts us at the forefront of delivering a great digital marketing strategy.
In the heart of Birmingham, Levells continued success from partnering and managing our clients BDM’s Linkedin profiles, has constantly proved to be beneficial. This has resulted in excess of 10m worth of additional revenue across the board and from Europe, Asia and North America.
Levells help many companies with their social media strategies, both in Birmingham and nationwide. It maybe a given that all agencies now do social media, as part of a marketing strategy. But how well are they selling your brand culture and emotionally engaging content? Because that is what people are buying into. Read on to find out how Levells can help boost your social media engagement.