We are delighted to have been tasked with producing 6 new videos for BakerHicks that will promote and underpin their commitment to client projects, sustainability, employees and brand. The continued development of new ideas and being very much apart of their marketing team, has allowed us to be more strategic with their ‘Director of Marketing’ which has focused on a more intelligent communications output.
This can be said for Rosti, where our social media involvement has gone from strength to strength. We now handle all social media output across Europe and north America. Working with the UK’s Marketing Manager and CEO, allowing time to fully understand their goals and vision, has seen a continued growth. We are also in the last stages of finalising their new website. A project that has taken so far more than 9 months. This is deliberate, as each page and user experience has been discussed at length with all concerned to achieve the best results when launched later this year.
And finally a big hello to 3 new clients. Although we can’t mention you at the moment due to NDA’s, you know who you are so, welcome aboard. You are in great company.
Collaboration is quite rarely banded about in our industry, as it means giving away client information that agencies see as an absolute no, no. In reality, we all know that you lose clients through change of personnel, not being proactive enough, but more importantly, dropping the ball when it matters most.
Colour is an essential part of the branding process, that has to be taken further into ongoing brand communication. This underpins identity personality and warmth, expresses emotion, communicates messages as well as holding or navigating a viewers interest, drawing the eye and making elements stand out. When used intelligently with shapes, becomes even more powerful.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.