“Protecting your brand during this uncertain period is key; and companies should not underestimate how they act during this time, may impact their brand from an internal and external perspective.”
While companies maybe making the difficult decision to relax brand marketing spend, now isn’t the time to be pausing your employer branding.
In order to have a credible brand as we come out of lockdown and the pandemic crisis, companies need to be nurturing this now. This is about more than just communicating the good work you are doing, you need to be looking after your employees, clients and suppliers, so that they too will support this message. Your brand and how people view it, has never been more important than now.
All of your network, are watching closely to see how you as an employer and as a business respond to the situation, ensuring you act with compassion and empathy, regular communication across all of your network about the business and reinforcing your cultural values. Businesses need to ensure that their brand is authentic, both now and for the future. There is a real need to protect the retention of key employees as well as attract the right personnel into the business.
People trust companies whose brand story is authentic and resonates with them at all levels. So for long term success, businesses need to deliver on the promises they make or risk losing staff, clients and suppliers to companies that do.
For businesses that have paused al communication channels, whether internally or externally, there is the possibility they will be left behind the curve, should they need these relationships urgently in the months ahead.
It can be very easy to get so wrapped up in your day job/projects, that you forget about being pro-active for your own clients. At Levells, this rarely happens. We are always looking at client landscapes, what’s being said and where and how they can keep on top of their own story telling. So thanks to BakerHicks, Rosti and new ones to be announced soon.
A more detailed story-telling approach than we would normally do. Really getting under the skin of what makes them so different and attractive to work with.
The side that makes them authentic and real. Your culture and personality. The bit that makes you attractive to others.
The Coffin Works,
13-15 Fleet Street,
Birmingham,
B3 1JP
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