When it comes to company culture, Levells is finding that this topic always seems to lead a client discussion. Over a conversation, when we review the strategic plans and activity, clients often talk about, how do they communicate and implement culture change.
Often the driver for this when asked ‘why?’, is that employers are noticing changes to how their employees behave and how they act within the office environment. The question then is how do we create more of a corporate community. A culture and experience, where it is a pleasure to come to work on a Monday morning, or any day in fact. This then leads to clients talking about retention of their employees and attracting best talent, the right people for the right jobs.
Many reasons influence this, but the main one that we are often told, by a company owner or CEO is, “I want our vision and values to not just be my vision and values”. Companies tend to be much more agile now and need staff to be part of and buy into the company’s philosophy. We would say a company’s behaviour.
We all know a company brand likes to have this sentiment running through it like a stick of rock, but how many can say that they truly act and demonstrate their vision and values.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
This time of year, we often hear CEO’s and SMT’s talking to us about how they are constantly striving to push their brand forward. This often is replied by, have we forgotten the art of taking the brand a “step back”.
The culture should help drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align.