When it comes to company culture, Levells is finding that this topic always seems to lead a client discussion. Over a conversation, when we review the strategic plans and activity, clients often talk about, how do they communicate and implement culture change.
Often the driver for this when asked ‘why?’, is that employers are noticing changes to how their employees behave and how they act within the office environment. The question then is how do we create more of a corporate community. A culture and experience, where it is a pleasure to come to work on a Monday morning, or any day in fact. This then leads to clients talking about retention of their employees and attracting best talent, the right people for the right jobs.
Many reasons influence this, but the main one that we are often told, by a company owner or CEO is, “I want our vision and values to not just be my vision and values”. Companies tend to be much more agile now and need staff to be part of and buy into the company’s philosophy. We would say a company’s behaviour.
We all know a company brand likes to have this sentiment running through it like a stick of rock, but how many can say that they truly act and demonstrate their vision and values.
Collaboration is quite rarely banded about in our industry, as it means giving away client information that agencies see as an absolute no, no. In reality, we all know that you lose clients through change of personnel, not being proactive enough, but more importantly, dropping the ball when it matters most.
Colour is an essential part of the branding process, that has to be taken further into ongoing brand communication. This underpins identity personality and warmth, expresses emotion, communicates messages as well as holding or navigating a viewers interest, drawing the eye and making elements stand out. When used intelligently with shapes, becomes even more powerful.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.