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It’s ironic really that more than 20 years on, since producing that DVD which won Harman the Harman/Kardon-Landrover account, we are still creating film and audio communication strategies, albeit the output is very much digital.
For us here at Levells, it shows the connection to an audience is very much an emotive led communication, that resonates with key individuals. The hook that makes your customer/client buy into you. An identity is based very much on brand culture these days, driven by the digital platforms and the way we now communicate in an instant. Everything has become very transparent and it’s very difficult to hide something you’re not. That’s why we always start with defining or revisiting values, vision and mission statements to clarify that, that is what you now are. We move in a much more fluid way and understand there is constant change, so to keep at the forefront we have to keep challenging the status quo.
Tony Haberman, VP, UK and ROE, Harman
Levells have been awarded a branding, new technology and repositioning contract, from French owned Treves, a recognised automotive supplier, a specialist in interior and acoustic environment. An international group, employing more than 4000 people, it has 24 factories across 16 countries.
We are now faced with opportunity to promote ourselves in a way, where we have to be smart and think intelligently. Digital subscriptions are rising sharply as more people turn to the internet to get news.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
