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Here at Levells in Birmingham, we have noticed a massive shift towards digital marketing for our clients.
It may be a given that all agencies now incorporate social media as part of a marketing strategy. But how well are they selling your brand culture and creating emotionally engaging content? Because that is what people are buying into.
Social media has totally changed the way that we use brand language to engage with audiences, as a single message cannot be written and fired off as a one size fits all. It is vital to capture the language of the audience and where they actually sit. It is also important to look at how well are you telling your story and when you do, is it actually emotionally engaging with the audience you are trying to reach?
Keeping engaging and relevant content is key to how your brand is seen and perceived. And equally who says it, how often and to who.
Over the next few weeks, Levells will be discussing the importance of having the right digital marketing strategy to post out to the right social media platforms to allow your ‘thought leaders’ to strengthen your brand presence online.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
This time of year, we often hear CEO’s and SMT’s talking to us about how they are constantly striving to push their brand forward. This often is replied by, have we forgotten the art of taking the brand a “step back”.
The culture should help drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align.
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