These days, I do not feel we can be everything to everybody, with the pace of change and technology. So, there is nothing wrong with an agency specialising in an area and bringing in other specialists as and when required, either for client project output or even for their own needs. And that is precisely what has happened with levells, on both sides of the fence.
By focusing on branding as levells core discipline, allows us to focus on what matters. Developing a deeper understanding of clients and their space, allowing us to provide strategic marketing proposals that align with market trends, consumer behavior, and emerging marketing channels. At the same time, collaborating with other experts in digital and other areas enables us to offer a more comprehensive and intelligent output to clients without needing to employ full-time staff for each specialised field. This leads to a more cost effective and quicker end result.
I have personally been employed to help other design groups better strength their own companies and marketing position. Often totally unheard of. The same process of understanding their brand and what they stand for, allows an unemotional and unbiased approach to realise their own goals and objectives. It’s certainly not a conflict of interests, or even helping the competition. It’s a trusted collaboration of minds.
Obviously, transparency and honesty are essential in such partnerships, as they foster trust among the parties involved and the clients they serve. As long as everyone involved communicates openly and clearly about their roles and contributions, the overall collaborative effort is seen as successful. It has been for us.
Collaboration is quite rarely banded about in our industry, as it means giving away client information that agencies see as an absolute no, no. In reality, we all know that you lose clients through change of personnel, not being proactive enough, but more importantly, dropping the ball when it matters most.
Colour is an essential part of the branding process, that has to be taken further into ongoing brand communication. This underpins identity personality and warmth, expresses emotion, communicates messages as well as holding or navigating a viewers interest, drawing the eye and making elements stand out. When used intelligently with shapes, becomes even more powerful.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.