Often, companies are so wrapped up in their efforts to try and create the perfect cultural working environment, they forget about the physical side. The look, the style, that ‘wow’ factor as people walk into that space.
The culture helps drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align. It’s another way of underpinning your brand.
One of the projects we produced, working closely with our client Harman International, was to create an environment that not only would be great for the staff, but also, their clients too. So, a brand experience. In many ways, adding to bringing the brand to life.
The outcome – An extension to producing a brand for a business can come in the form of brand experience. This is taking the values and essence of the brand and bringing it to life. In HARMAN’S case creating the brand in 3D – bringing it to life.
Attention to detail is the very essence of what makes this brand special – all materials used in the furniture and décor, are materials associated within hi-end vehicles, such as luxury carpet, hand-crafted wood, varieties of metal finishes. Environments where HARMAN’S product is associated.
This positioned HARMAN, as an organisation that has an affinity with its clients and their expectations of quality and detail, that is associated with their own brands.
We are now faced with opportunity to promote ourselves in a way, where we have to be smart and think intelligently. Digital subscriptions are rising sharply as more people turn to the internet to get news.
As Birmingham is still very much in the news, we thought it apt to bring out of the archives, a project we were heavily involved with from the start. The branding and communication for Symphony Hall. We partnered at board level to fully understand the vision of this fabulous and leading concert hall.