Often, companies are so wrapped up in their efforts to try and create the perfect cultural working environment, they forget about the physical side. The look, the style, that ‘wow’ factor as people walk into that space.
The culture helps drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align. It’s another way of underpinning your brand.
One of the projects we produced, working closely with our client Harman International, was to create an environment that not only would be great for the staff, but also, their clients too. So, a brand experience. In many ways, adding to bringing the brand to life.
The outcome – An extension to producing a brand for a business can come in the form of brand experience. This is taking the values and essence of the brand and bringing it to life. In HARMAN’S case creating the brand in 3D – bringing it to life.
Attention to detail is the very essence of what makes this brand special – all materials used in the furniture and décor, are materials associated within hi-end vehicles, such as luxury carpet, hand-crafted wood, varieties of metal finishes. Environments where HARMAN’S product is associated.
This positioned HARMAN, as an organisation that has an affinity with its clients and their expectations of quality and detail, that is associated with their own brands.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
This time of year, we often hear CEO’s and SMT’s talking to us about how they are constantly striving to push their brand forward. This often is replied by, have we forgotten the art of taking the brand a “step back”.
The culture should help drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align.