Let’s face it – we’ve become a downward looking society. Between smart phones and wristwatches, most of us spend the majority of the day looking down. Or, at least away from our environment around us.
Think for a minute about all the things we miss around us, when we are buried in our technology. Things get unnoticed. Taking in everyday life around you can be a real inspiration. Walking through the centre of town on the way to and from work, I find looking up now and again, a great inspiration. One, you feel free for a short while and two, you notice a different visual world.
Some aspects of the architecture we have in our City, is so detailed, it is easy to pass it by. Also the way more consideration is taken when designing and constructing newer buildings that become entwined with the traditional architecture is intriguing.
Capturing a few images that I have found engaging adds to that journey and empowers me to arrive to work with a smile on my face.
More often than not, it is very difficult for Marketing heads and members of their team, to actually sit down and focus on what is important. This is because a lot of their time is drained, in reactive marketing situations, that happen on a daily basis. Having a non-emotional and external view point can prove very successful in grounding that missing focus and supporting that vision. That’s why I’m here to help.
This time of year, we often hear CEO’s and SMT’s talking to us about how they are constantly striving to push their brand forward. This often is replied by, have we forgotten the art of taking the brand a “step back”.
The culture should help drive and shape what the physical environment looks like. That also stems back to the vision and values. Everything needs to align.